Reaching People through God’s Love: It sets forth a “tone” or “feeling” or “image” compatible with our general thrust.  Reaching implies openness, friendliness, progress, direction, movement toward a goal, and a general outward thrust. People is a “relatable” word. It suggests we want to be a family of believers and not a religious institution. It further suggests a “people-orientation” as opposed to a “program-orientation” or a “building-orientation”.  God’s Love suggests many things, all of them very positive for our purposes. It suggests forgiveness, warmth, caring, openness, acceptance and a chance to make a new start, a basis for love that lasts forever. In particular, “God’s Love” is a concept that is very appealing to the unchurched and the churched. It doesn’t sound churchy or religious or stuffy. It’s what we all have been looking for.